RELEVANCE

Most of us would relate our brand name to a simple act of inhaling oxygen and releasing carbon dioxide. Post pandemic, as humanity navigates through tough times, a vast majority would assert that it is this basic function that singularly influences our health, our happiness and our future.

From inhaling steam infused with herbs, performing Pranayam, practising Jaldharas and last, but not the least, wearing a face mask, humanity has been experimenting ways to breathe better. Clearly, the COVID-19 virus has taken the breath away from our lives and lifestyles and drastically altered the world around us.

On the flipside, however, it has strengthened the relationship between humanity and nature. From fabric to fashion to food, there is a transformational leap towards environment-friendly, sustainability, and organic only.

A growing community of conscientious people has chosen to detox their dietary choices, steer away from synthetic fabric, toxic dyes and instead indulge in healthy living practices.

Put simply, nature has hit a reset button.

We at Breethe…thread of harmony, aim to sensitize the community to stay in harmony with nature and contribute to the change by encouraging use of breathable, bio-degradable fabrics and eco-friendly dyes. The choices we make and our collective actions to make a meaningful change, to preserve our environment and the ecosystem around us will determine the course of our civilization. It is our endeavour to build a better today and a beautiful tomorrow which will leave a lasting legacy on the health and well-being of the people and our planet.

Together we can and we must.

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